Media and Digital Advertising
Maximizing Ad-tech & media revenue with campaign optimization by turning real-time insights into business outcomes.Home / Who we serve / Industry - Media-and-digital-advertising
Optimize your advertising spends in near real-time using advertising analytics
Deriving real-time and accurate insights about the advertising and media ecosystem is the turning point to realizing a sales lift of 20%-30%. Sigmoid’s data analytics services help companies decipher quick, actionable insights that solve challenges of campaign optimization, ad inventory optimization, win-rate prediction, and more. We have also developed a full-stack real-time analytics tool, Sigview, to analyze and report advertising performance across media platforms. Optimize the ROI of marketing campaigns by supporting the right markets, categories, channels and assets with help of media and advertising data analytics solutions.
Advertising analytics to maximize revenue
- Bid price and revenue optimization
- Sales forecasting
- Campaign optimization
Find out how we helped a market-leading demand-side platform improve its targeting with segmentation for 50% improvement in campaign speed.
Read case study
- Yield and floor price optimization
- Fill rate improvement
- Inventory discovery
See how we helped a large advertising exchange ingest 150 BN rows of data daily to enable 15x faster data processing and save $2.5 MN annually.
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- Profitable exchange identification
- Latency improvements
- Header bidding partner evaluation
Explore how we helped a top AdTech firm scale their platform to ingest data from different sources, query it in under 3 secs and enhance transparency for all users.
Read case study
Buyers, DSPs and Networks
- Bid price and revenue optimization
- Sales forecasting
- Campaign optimization
Find out how we helped a market-leading demand-side platform improve its targeting with segmentation for 50% improvement in campaign speed.
Read case studyExchanges and SSPs
- Yield and floor price optimization
- Fill rate improvement
- Inventory discovery
See how we helped a large advertising exchange ingest 150 BN rows of data daily to enable 15x faster data processing and save $2.5 MN annually.
Read case studyPublishers
- Profitable exchange identification
- Latency improvements
- Header bidding partner evaluation
Explore how we helped a top AdTech firm scale their platform to ingest data from different sources, query it in under 3 secs and enhance transparency for all users.
Read case studySigview
A real-time data analytics tool for the media and advertising industry. Custom built on Apache Spark, it is designed to analyze billions of ad impressions within seconds, optimize advertising campaigns and generate revenue opportunities with real-time insights.
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Media Analytics
Increased competition among online entertainment platforms has made customer churn one of the most significant concerns for online media platforms. Data analytics helps entertainment platforms across the value chain components such as studio, product, content, operations, and marketing teams gain insight and perform contextual analysis. It helps drive up subscriptions and identify what the audience wants, strengthening their experience with members, partners, and business stakeholders.
- Content development (audience insights/analytics)
- CLTV improvement
- Personalized recommendation engines
- Real-time trends visualization
Why Choose Sigmoid?
Improve bidding strategies
with advanced data analytics solutions for more effective and efficient marketing efforts.
Enable win- rate prediction
through predictive analytics capabilities by strategically planning and allocating advertising resources.
Optimize the ROI of marketing campaigns
with our full-stack real-time analytics tool and target the most effective markets and channels.
Customer success stories
79% model accuracy on retargeting for a DSP through user scoring, segmentation and logistic regression
- 50% improvement in campaign spend
- 79% accuracy of retargeting model
- Enabled more structured customer journey
Automated bidding process with 80,000+ coefficients using ML and data engineering for global demand side platform
- Optimal and automatic cost bidding
- Over 80,000 coefficients in interactive terms
- Ensured minimum human intervention
Balancing data privacy and personalization with marketing analytics
How data engineering amplifies business value of advanced analytics
