CPG Analytics
Maximize marketing ROI and enable resilient supply chain with advanced CPG analyticsHome / Who we serve / Industry - Consumer Goods
Powering CPG companies to win in a rapidly changing environment with data engineering and AI/ML solutions
To address the changing customer dynamics and get complete visibility into their supply chain, Sigmoid helps CPG enterprises put their data to good use, better align to consumer needs and drive sales. Our data engineering services and AI consulting enable F500 CPG customers to define analytics strategy, automate and integrate data from multiple sources while improving data quality, and modernize their data infrastructure.
Being one of the leading data engineering and AI services provider for the CPG industry, we enable enterprises to define analytics strategy, modernize their data infrastructure, and integrate data from multiple sources while improving data quality. Sigmoid helps CPG companies act upon this data to improve marketing measurement and optimization, enhance demand forecasting accuracy, and save costs through inventory planning with data engineering and AI solutions.
CPG analytics offerings to drive exponential value
- Marketing data hub creation for descriptive analytics
- Real-time marketing measurement and optimization
- Web and social media analytics
- Hyper-personalization and recommendation engines
See how we helped our F500 customer with personalized email marketing to achieve deliver a 7% sales uplift.
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- Data hub for retailer performance and sales analytics
- Customer 360-degree view and churn analytics
- Revenue growth management (RGM)
- Assortment mix modeling to maximize sales
Find out how our ML-based assortment intelligence delivered a 3% increase in contribution margin for a F100 F&B firm.
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- Demand sensing and forecasting
- Master production scheduling
- Preventive maintenance
- Central monitoring and diagnosis
Explore how a leading cosmetics company achieved $30 MN+ savings in inventory handling costs with our effective demand forecasting models.
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- Prebuilt connectors to major eCommerce platforms
- Automated processes for data reinstatements and returns
- Sales analytics and forecasting
- SEO and campaign optimization
Discover how our single source of truth enabled real-time campaign optimization at 2x faster time to insights for a leading CPG company.
Read case study
Marketing
- Marketing data hub creation for descriptive analytics
- Real-time marketing measurement and optimization
- Web and social media analytics
- Hyper-personalization and recommendation engines
See how we helped our F500 customer with personalized email marketing to achieve deliver a 7% sales uplift.
Read case studySales
- Data hub for retailer performance and sales analytics
- Customer 360-degree view and churn analytics
- Revenue growth management (RGM)
- Assortment mix modeling to maximize sales
Find out how our ML-based assortment intelligence delivered a 3% increase in contribution margin for a F100 F&B firm.
Read case studySupply Chain
- Demand sensing and forecasting
- Master production scheduling
- Preventive maintenance
- Central monitoring and diagnosis
Explore how a leading cosmetics company achieved $30 MN+ savings in inventory handling costs with our effective demand forecasting models.
Read case studyeCommerce
- Prebuilt connectors to major eCommerce platforms
- Automated processes for data reinstatements and returns
- Sales analytics and forecasting
- SEO and campaign optimization
Discover how our single source of truth enabled real-time campaign optimization at 2x faster time to insights for a leading CPG company.
Read case studyAccelerators for CPG
Empower your CPG business with our ready-to-use analytical tools and productized solutions. Our accelerators harness the collective power of domain experience, data engineering, and AI to deliver faster value from data.
Product development
Semantic search platform for brand health monitoring with Generative AI capable of detecting early warning signs and receiving alerts for upcoming trends
Planning
Harness predictive analytics to anticipate market trends and customer demands accurately, and gain insights that can help optimize inventory management or enhance supply chain efficiency
Simulation and advanced analytics techniques to arrive at the desired network enabling a balance between cost and SLAs.
Sales & eCommerce
A hybrid recommendation model for white spaces and continuity assortment which provides SKU recommendations across different Points of Sales, targeted towards improving availability and market share
Effortlessly retrieve information from various sources like spreadsheets, documents, audio, video through natural conversations, ensuring quick access to relevant data.
Platform to identify, rectify, and prevent data quality issues throughout the data lifecycle with of interactive dashboards and alert mechanisms. It is a scalable solution that integrates into any cloud environment and executes data quality tasks with minimal manual intervention
Platform that allows granular level of cloud resource utilization analysis, cost optimization, real-time performance monitoring, and multi-cloud management
Understand consumers better with Revenue Growth Management, optimize your trade spend, determine the right product mix for different customer segments and refine your existing strategies.
Reckitt's cloud optimization journey with Sigmoid
“Sigmoid has been a vital part of our success story. They are highly skilled and knowledgeable in managing data in multi-cloud environments and with their expertise we have been able to achieve cloud cost visibility at an appropriate level across our cloud infrastructure.”
Aritro Ghosh
IT&D Senior Data Engineering Manager, Reckitt
Multi-Touch Attribution
Empower CPG marketers with accurate, actionable, and intelligent insights.
- In-flight campaign optimization
- Impact of different touch points on sales
- In depth campaign analysis in real-time
Sigmoid’s Data Connectors for CPG
Collect, analyze and make informed decisions with high-quality data. Sigmoid’s data connectors provide an easy way to combine data from retailers, distributors, e-commerce channels and other sources into one integrated space and generate quality insights to make informed data-driven decisions.
Customer success stories
90% improvement in the pricing and promotions ML model runtime for a top hygiene company
- Reduction in model run time from 8 days to just 14 hours
- 87% reduction in cost per run
- Easy and scalable migration of ML models across geographies
ML-based assortment lifecycle intelligence improved product profitability and market share for a Fortune 100 CPG firm
- 3% improvement in contribution margin
- 0.8% improvement in market share growth
- 60% reduction in data harmonization efforts
Centralized data lake with automated data ingestion from 30+ sources to enable faster marketing analytics for a major F&B brand
- 50% faster data collection and enrichment
- 2.5x faster time to insights for marketing team
- Automatically ingested data from 30+ sources
Insights and perspectives
Data-driven revenue growth management for consumer goods
A roadmap to successful data modernization for CPG
