Due to the growing popularity of online shopping, retail media advertising can offer consumer product brands the opportunity to leverage digital spaces to engage consumers on digital shelf. Consumer goods companies like Reckitt are increasingly leveling-up their artificial intelligence capabilities to more effectively analyse campaign data from all of today’s e-commerce platforms like Amazon to drive more sales.

In this webinar, CGT editors along with technology experts discuss the key themes revealed in the annual Sales & Marketing report. The conversation explores the challenges the retail industry will face over the next 12 months; and provide expert analysis on where sales and marketing are headed and the technology needed to get there.

Marketing analytics, powered by developments in machine learning, has a greater impact on the bottom line with each passing year. It enables businesses to better understand their customers and improve ad targeting. Hear marketing experts as they reveal the key elements that will help improve the effectiveness of marketing analytics.

Cloud data warehouses are key to scalable systems and high performance of analytics workloads. In this webinar, the speakers exchange ideas on the relevance of cloud for cutting-edge AI & ML initiatives and discuss the winning strategies that consistently deliver across analytics use cases.

Watch this webinar to learn the best practices for reducing AWS spend. Jagan, the cloud optimization expert shares his proven approaches that resulted in $2.1 million saving on annual AWS spends. He also discusses actionable tips that can be implemented to drive cloud success.

In-flight optimization is an important capability in CPG marketer’s arsenal today. It lets adjust campaign elements while in the field. Learn from experts how leading CPG companies use it to assess and predict the impact of online advertising campaigns on offline sales for multiple brands to improve ROI.

The pandemic has led businesses to adopt technologies to handle data at a much faster pace. In this Fireside chat, experts take you through leveraging data and analytics to help your organization reshape the business, identify emerging opportunities, and manage risk as a data leader.

Despite the exponential growth in AI & ML, 85% of trained ML models are never deployed in the real world. Watch this panel discussion to understand implications of large scale models in operations, challenges in taking models to production and best practices for better results.

In this webinar, our business leaders from CPG space take you through essential data sets to help create real-time dashboards and analytics needs in this pandemic. They talk about changing consumer behavior patterns and how data-heavy approach can help them better plan their businesses.