Customer Analytics
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Empowering marketers with predictive analytics to create relevant experiences for the engaged customer
Understanding the customer is at the heart of every business. Analyzing the massive data that is created during customer interaction with brands across various stages of the purchase funnel is a crucial step to offer customer-centric products and services. Sigmoid’s customer analytics solutions provide detailed insights to carry deep data-driven segmentation and improve customer engagement. With predictive and prescriptive analytics, marketers can formulate targeted customer engagement strategies, plan marketing spends and deliver quality insights on consumer behavior to product development teams.
Unlock consumer insights with data and AI
Acquire
Improve targeting with AI-driven customer segmentation models that categorize customers based on demographics, behavior, and purchase history.
Predict next purchases and optimize store layout with in-depth shopper behavior analysis, modeling, and tracking.
Analyze customer touchpoints to map personalized journeys and uncover insights on customer behavioral data through advanced analytics.
Utilize data-driven attribution models to analyze channel performance, allocate resources, and optimize marketing budget, ensuring a higher ROI.
Engage
Extract hidden sentiment and actionable feedback from unstructured customer data with NLP (Natural Language Processing).
Deliver individual experiences at scale using AI to predict customer preferences and recommend relevant products/services.
Leverage data-driven analytical or generative models to gain insights into brand interactions and provide natural, context-aware responses.
Identify factors influencing customer loyalty using machine learning models to predict potential churn risks and ineffective loyalty programs or lack of personalization.
Grow
Set optimal prices and personalized promotions for each customer with AI-powered pricing analytics based on market trends or competitive pricing.
Predict future customer value, tailor marketing efforts, and optimize investments through data-driven lifetime value insights.
Deploy machine learning models to identify potential churn risks and intervene early with AI-powered predictive models.
Boost sales and engagement with AI-powered recommendation engines that can optimize product assortment or deliver personalized suggestions.
Strengthen your business with marketing analytics
Looking to enhance delivery of tailored messaging to the right customer at the right time? Leverage data and predictive analytics for faster insights and higher ROMI by providing a multi-channel view of the customer to your marketing team.
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Customer success stories
Churn analytics leads to better targeting and personalized marketing, improving customer retention by 70% for a DTC brand
- 2.5x higher accuracy of predicting churn
- 70% improvement in customer retention
- Automatically ingested data from 10 sources
Adaptive customer identity graphs improves match rate by 11% for a consumer behavioral data for a consumer insights platform
- 3.6 Bn data points analyzed annually
- Data from 65K+ websites
- Deep drill down on insights automated reporting
Multi-touch attribution with Reckitt, Sigmoid
Marketing optimization in the new normal
A guide to effective marketing analytics
Customer testimonial
Sigmoid’s data science and data engineering teams are exceptional in understanding data and provide custom innovative solutions that directly impact the business revenue.
Michael Christian R. Collemiche
Head of Data and Analytics, Belcorp
Sigmoid has been a fantastic partner to us. They bring top talent with the best technical expertise to the table and consistently deliver great results. They are a trusted partner and a pleasure to work with.