Cloud Transformation

Marketing analytics with data privacy
September 24, 2021

Striking a balance between data privacy and personalization with marketing analytics

The proliferation of digital media has already had a profound impact on how consumers engage with companies. More recently, the COVID-19 pandemic…

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Supply Chain with Analytics
September 16, 2021

Creating a transparent and resilient supply chain with analytics

As companies start resuming operations globally following the pandemic hiatus, the impact of a prolonged period of supply chain disruption has started…

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Tips for Shifting Career to Data Engineering
September 14, 2021

Shifting from a career in software development to data engineering? Here are some tips

The last few years have seen data being called the “new” gold, and data science jobs are thought to be the coolest…

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How to detect Model Drift
August 6, 2021

How to detect and overcome Model Drift in MLOps

Machine learning (ML) is widely regarded as the cornerstone of digital transformation, yet ML models are the most susceptible to the changing…

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Optimize Nested Queries using Apache Spark
July 28, 2021

How to optimize Nested Queries using Apache Spark

Spark has a great query optimization capability that can significantly improve the execution time of queries and ensure cost reduction. However, when…

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Improving Data Processing with Spark 3.0
July 20, 2021

Improving data processing with Spark 3.0 & Delta Lake

Collecting, processing, and carrying out analysis on streaming data, in industries such as ad-tech involves intense data engineering. The data generated daily…

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Increased profitability & CLTV
July 13, 2021

Increased profitability & customer lifetime value through personalization

Product recommendations based on personal preferences have taken customer-centricity to a whole new level. Advances in technologies such as data analytics and…

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Data Engineering Interviews Preparation
July 2, 2021

10 hacks to prepare for data engineering interviews

Data engineers are a crucial part of the tech team and are responsible for data cleaning, preparation, maintaining data pipeline, and more….

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Online Marketing Spend Optimization
June 25, 2021

Online marketing spend optimization for a CPG brand on a leading eCommerce platform

To remain relevant and competitive in the market, a majority of CPG companies have shifted their focus on a deeper analysis of…

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