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AI/ML

Scoping Exercise for Big Data project success
May 24, 2019

Scoping Exercise for guaranteed Big Data project success!

Big projects with great teams fail. Yes, you read it correctly. Projects with proper funding clubbed together with great minds fail at…

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CDP vs CRM
April 16, 2019

CDP vs CRM: The key differences you need to know in 2019

Marketers around the world agree that modern-day marketing depends on customer data. Since we have a large amount of customer data at…

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Need of Customer Data Platform (CDP)
April 3, 2019

Customer Data Platform (CDP): A need or necessity?

Consumers today create a heap of data and digital footprints than ever before. Starting from geographical, transactional or behavioral data, to data…

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Why B2B marketers need analytics platform
August 29, 2017

Why B2B marketers need interactive analytics platform?

Your B2B marketing campaigns and programs generate a huge amount of data and dashboards are perhaps the best way to visualize, understand,…

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