AI/ML
Real-time marketing measurement with multi-touch attribution for CPG
Digital marketers are looking for near-real-time intelligence on each customer touchpoint to optimize campaigns and create personalized customer experiences. Multi-touch attribution (MTA)…
3 ways data engineering and real-time data analytics can boost productivity on the factory floor
Maximizing productivity while ensuring highest product quality and sustainability has always been crucial for the manufacturing industry. Traditionally, manufacturers have relied on…
Boosting ROI with data modernization: 8 questions from The CPG Guys podcast with Mayur Rustagi and Frank Cervi
In the digital era, organizations are surrounded by a huge data deluge from multiple sources in different formats. Data modernization helps CPG…
How to enhance cloud data security for financial institutions
Over the past few years, banking and capital market firms have increasingly realized that the cloud is more than just a solution…
Top 5 model training and validation challenges that can be addressed with MLOps
Digitalization turned from being an advantage into a necessity for organizations across the industries in the last couple of years. As the…
Why is data engineering critical to CPG marketing success
With most business processes transitioning to digital, the volume of data generated is witnessing exponential growth. Digital marketers today understand that the…
Build a winning data pipeline architecture on the cloud for CPG
The CPG industry has historically had little exposure to consumer data. But, with the surge in digitization and a shift in customer…
Deploying Machine Learning models with MLOps automation
The last few years have seen growing acceptance and adoption of ML and its increasing impact on other technological advancements. The majority…
Using Datawig, an AWS deep learning library for missing value imputation
While training a Machine Learning model the quality of the model is directly proportional to the quality of data. However, in some…