Media-IQ – Sigmoid

ACCELERATORS

Optimize marketing spend with smarter media channel and campaign decisions

Gain real-time insights to boost your marketing ROI

As customers engage with brands over multiple channels and at different touchpoints, the timeliness and accuracy of marketing insights become crucial for digital marketers. Sigmoid MediaIQ empowers marketers with near real-time intelligence and insights into consumers' digital behavior. Our customized interactive dashboard helps marketers monitor performance at a granular level, helping them strategize better to enhance brand perception and deliver incremental sales lift with optimal ROMI. We offer Media Mix Modeling tools for marketers, providing a comprehensive model to analyze and optimize touchpoints that lead to conversions.

Sigmoid MediaIQ features

Accurate models

Develop robust Media Mix Modeling solutions without 1P audience data.

Scalable design

Scale easily across brands and markets.

Quasi-experimental design

Leverage research design to suit specific business needs.

Precise ROI measurement

Measure ROI faster and with higher precision.

Halo effect analysis

Analyze the impact of marketing targeted to one product segment on other segments.

Comparative analysis

Compare marketing campaigns' impact across media, retail, and sales channels over time.

Sigmoid MediaIQ shortens the time for course corrections on campaigns by answering questions like:

Which marketing actions do I invest in for maximum ROI?
Which touchpoints contribute to sales and by how much?
Which touchpoints do I focus on within the channel?
What impact do specific campaigns have on overall sales lift?
How can we improve customer engagement and conversion rates based on touchpoint analysis?

Sigmoid MediaIQ dashboards for marketing analytics

Our robust and timely dashboards provide in-depth analytics on your marketing spends at a product, campaign, digital channel, website, tactic, and creative level.

Media channel performance

Analyze the effectiveness of each media channel in driving conversions and customer engagement, helping you optimize budget allocation across platforms.

Campaign impact

Track and assess the performance of individual marketing campaigns, identifying which efforts yield the highest return on investment.

Media mix comparison

Compare different combinations of media channels to determine the most effective mix for achieving your marketing objectives.

Market area insights dashboard

Gain insights into campaign performance across designated market areas, allowing for targeted strategies tailored to specific regions.

Why do businesses choose Sigmoid MediaIQ?

Flexible Campaign Optimization

Enhance flexibility, transparency, and customization with limited data availability for both online and offline campaigns

Fast, Real-Time Reporting

Generate fast, timely, and accurate weekly reports with quick dashboard refresh rates, enabling in-flight campaign optimization

Granular Performance Measurement

Accurately measure and improve marketing tactics with mid-flight adjustments and granular-level campaign measurement

Podcast

How Sigmoid MediaIQ delivers real-time marketing measurement

The CPG Guys interview Taj Peeran (ex-VP Marketing of Digital, eCommerce and Brand Engagement at Reckitt) and Rahul Kumar Singh (Co-Founder and Chief Analytics Officer at Sigmoid), to discuss marketing attribution, hyper-personalization, CLTV and the role of AI in creating business value for the CPG industry.

Listen now

Customer success story

11% improvement in ROMI with Media Mix Modelling enabling in-flight campaign optimization for leading CPG firms

Media Mix modeling solution scaled across 23+ brands
Faster dashboard refresh rates with weekly media mix reports
85% cost savings in comparison with similar reports

Download case study

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FAQs

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Media mix Modeling is a data-driven approach that helps marketers understand how various touchpoints in the marketing funnel contribute to conversions. It benefits marketing by providing a holistic view of the customer journey, enabling effective budget allocation and optimizing campaigns for better ROI. It provides in-flight campaign optimization, empowering marketers to do real-time adjustments, fine-tune messaging, and tailor strategies to specific customer segments.

Media mix Modeling is the key to unlocking precise ROI calculations for marketing investments. Unlike traditional attribution models that assign full credit to the last touchpoint, media mix Modeling considers the entire customer journey. By analyzing each touchpoint's contribution to conversions, marketers gain a nuanced understanding of which marketing channels and strategies generate more revenue.

This granular insight empowers businesses to attribute revenue accurately to each touchpoint, allowing ROI calculation with precision. Businesses can see not only which campaigns deliver the best returns but also how different channels and touchpoints work together to influence conversions.

Yes, our solution provides real-time campaign optimization capabilities. It leverages data analytics and machine learning models to continuously monitor the performance of marketing campaigns as they unfold. This means that you can receive instant insights into which touchpoints and channels are delivering results and which might need adjustment. With this real-time data at fingertips, businesses can make data-driven decisions on the fly. This agility ensures that marketing campaigns are always finely tuned for maximum effectiveness, helping marketers achieve their goals and enhance ROI.

Types of multi-touch attribution models include:

First-Touch Attribution: Credits the first touchpoint that initiates the customer journey.
Last-Touch Attribution: Credits the final touchpoint that directly leads to the conversion.
Linear Attribution: Distributes equal credit to all touchpoints in the customer journey.
Time-Decay Attribution: Assigns more credit to touchpoints closer to the conversion event.
Position-Based (U-Shaped) Attribution: Allocates credit primarily to the first and last touchpoints, with less emphasis on the middle interactions.
W-Shaped Attribution: Gives significant credit to the first, middle, and last touchpoints, with remaining credit distributed among the other interactions.
Full-Path (Z-Shaped) Attribution: Similar to W-shaped, but considers all touchpoints, emphasizing key stages in the journey.
Custom Attribution: Tailored models that assign credit based on specific business rules and objectives.

The benefits of Sigmoid MediaIQ include:

Comprehensive insight: Provides a detailed understanding of how different touchpoints contribute to conversions.
Optimized marketing spend: Helps allocate budget more effectively across channels and campaigns.
Improved ROI: Enhances the return on investment by identifying the most impactful touchpoints.
Enhanced customer journey analysis: Offers a clearer view of the customer journey, highlighting key interactions.
Better decision making: Supports data-driven decisions by providing accurate performance metrics for each touchpoint.
Increased conversion rates: Helps identify and optimize high-performing touchpoints to boost conversions.
Strategy refinement: Allows for the fine-tuning of marketing strategies based on the performance of various touchpoints.
Competitive advantage: Provides insights that can give a competitive edge by optimizing customer interactions more effectively than competitors.