Data Connectors for CPG
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Build a strong foundation for data Ingestion with Data Connectors
The massive influx of data scattered across disparate sources makes it challenging for enterprise leaders to make informed decisions. Sigmoid's data connectors are designed to seamlessly ingest, integrate, and harmonize data across multiple sources to create secure and reliable data pipelines. This helps enterprises generate holistic insights over easy-to-read dashboards to make efficient strategies and informed decisions.
Data challenges in the CPG industry
- Manual data ingestion
- Data harmonization
- Collecting from multiple sources
- Complexity in data sources
- Real-time data ingestion
- Parallel processing
A single source of truth for intelligent decision-making
Data connectors help combine various data sources into one integrated space by breaking data silos, enabling better communication, and generating quality insights to make informed decisions.
Sigmoid’s Data Connectors allows senior management to explore new insights and generate analytics on various initiatives at a granular level. The in-bound connectors allow CPG leaders to automatically ingest and consolidate retailers, distributors, and e-commerce data to build large secure data pipelines and feed them into easy-to-read dashboards. On the other hand, outbound connectors ensure that the data flows automatically into the preferred BI tools or cloud-based software for easy visualizations.
Get real-time data anywhere, anytime
Draw a holistic overview from various data sources
Create easy-to-read interactive dashboards
Delivering business value across the value chain
Marketing Analytics
Get real-time and granular insights into target customers to deliver personalized messaging and optimize budgets to increase returns on investment.
- Consolidate data across marketing channels
- Measure every marketing activity
- Map the customer journey
- Perform in-flight campaign optimization
Supply Chain Analytics
Track real-time insights to detect voids, evaluate trade spend, and stay true to demand and supply ensuring your product always stays in stock.
- Track real-time data for demand sensing
- Streamline new product launches
- Monitor product and cash flow
- Gain inventory visibility across channel partners
Sales Analytics
Integrate and automate sales data to enable near real-time insights into sales trends, deliver successful campaigns and spot new opportunities.
- Harmonize retailers’ data into a single dashboard
- Automate data ingestion
- Access sales pipeline across geos
- View sales data from different Ecommerce platforms
Customer success stories
Automated data ingestion from 10+ retailers to enable near real-time insights into sales trends for a Fortune 100 CPG company
- 95% reduction in time to insights
- $1.5 MN potential cost savings by replacing third-party data
- Automated reports download from Walmart, Target, Sam’s Club, Amazon and others.
Centralized data lake with automated data ingestion from 30+ sources to enable faster marketing analytics for a major F&B brand
- 50% faster data collection and enrichment
- 2.5x faster time to insights for marketing team
- Automatically ingested data from 30+ sources
Our other accelerators
Multi-Touch Attribution
Empower CPG marketers with robust multi-touch attribution models and interactive dashboards to measure and monitor marketing strategies, gain deeper insights, and deliver sales lift.
Sigview
A plug-n-play real-time data analytics tool to analyze petabytes of data within seconds, optimize advertising campaigns, and generate revenue opportunities with real-time insights.